Promotional and informative content are two different things. Understanding the difference between these two types of content and the queries they are directly related to, could make the difference between your business blog or website SEO and content marketing success or failure.
Your blog vs your business pages
Making this distinction with clients often helps to grasp not just the different type of queries, but also how these relate to the notions of content marketing and even “being social”, on social media. As opposed to broadcasting only your own sales message. Continue reading “Promotional vs Informative In Content Marketing And SEO”